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Month-by-month marketing strategies for HVAC, plumbing, and electrical businesses to maximize revenue year-round.
Home service demand follows predictable seasonal patterns. The businesses that plan their marketing around these patterns dominate their markets. The ones that react to demand after it shows up always end up scrambling. Seasonal marketing means ramping up campaigns 30-60 days before demand peaks, so you capture customers while competitors are still waking up. This calendar gives you a month-by-month playbook for staying ahead all year.
This is peak season for heating emergencies. Furnace breakdowns, frozen pipes, and no-heat calls spike dramatically. Your PPC campaigns should emphasize emergency availability and fast response times. Increase your LSA budget by 25-40%. Run email campaigns to past customers offering furnace safety inspections. Content focus: publish blog posts about preventing frozen pipes, signs your furnace needs repair, and when to replace versus repair heating systems. This is also the time to promote maintenance plans for spring AC tune-ups while customers are thinking about their comfort systems.
The transition from heating to cooling season is your golden window for maintenance marketing. Push AC tune-up packages hard with early-bird pricing. Run Google Ads campaigns targeting 'AC tune-up near me' and 'spring HVAC maintenance.' Send email blasts to every customer who had heating service this winter. Plumbing companies should market outdoor faucet checks, water heater flushes, and sump pump inspections before spring rain. Electrical companies can push whole-home safety inspections, panel upgrades, and outdoor lighting installations as homeowners prepare for warmer weather.
AC demand explodes. Competition for ad space intensifies. If you didn't ramp up campaigns in March, you're already behind. Increase your total ad budget by 30-50% compared to winter. Run aggressive PPC campaigns on AC repair, AC installation, and emergency cooling keywords. Make sure your Google Business Profile features recent AC-related photos and posts. LSAs should be fully optimized with AC categories front and center. Content marketing should focus on energy efficiency tips, choosing the right AC system, and the cost of delaying repairs.
These are typically the highest-revenue months for HVAC. Your marketing challenge shifts from generating demand to managing it efficiently. Focus ad spend on higher-margin services: full system replacements, indoor air quality products, and ductwork. Reduce spend on low-margin emergency repairs if your schedule is full. Use social media to showcase your team handling the heat. Post about your response times and customer satisfaction. Run campaigns promoting maintenance plans to customers who needed emergency repairs. The money is in turning summer emergencies into long-term maintenance customers.
Mirror the spring strategy. Push furnace tune-ups and heating system inspections with early-bird pricing before the cold hits. Target keywords like 'furnace tune-up near me' and 'heating system inspection.' Email all customers who used your AC services this summer. Plumbing companies should promote winterization services: pipe insulation, outdoor faucet winterization, and water heater checks. Electrical companies can push generator installations, surge protection, and holiday lighting services. This is also the best time to heavily promote annual maintenance plan enrollment.
Heating demand picks up while the holiday season creates unique marketing opportunities. Run promotions tied to Black Friday or holiday themes without feeling gimmicky: 'Give the gift of a warm home' or 'End-of-year maintenance plan savings.' Increase ad spend on emergency heating keywords as temperatures drop. Send year-end emails with maintenance summaries and renewal offers. Review and plan your entire next-year marketing calendar in December. Analyze which campaigns, keywords, and channels performed best. Negotiate contracts with vendors and lock in ad budgets for the coming year.
Don't spend the same amount every month. Allocate 40% of your annual marketing budget to your peak season (typically 3-4 months), 35% to shoulder seasons (4-5 months), and 25% to off-season (3-4 months). For HVAC, peak is June through August in hot climates and December through February in cold climates. For plumbing, demand is more evenly distributed but spikes during extreme cold. For electrical, demand is steadiest year-round but peaks during summer (AC electrical) and holidays (lighting, generators).
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